There ARE these times when you really find that Eureka moment where you feel convinced that you can say, 'We did this way back in history'! This IS one of them where something modern has been said way back in history by one of our philosophers. Though, fact be told, in areas like management, nobody really finds out some truly innovative concept. They only find an innovative label. AND, alas, I cannot claim that we found that label way back in history.
You decide. Tiru said this...
Avaiyarindhu aaraaindhu solluga sollin thogaiyarindha thooimai avar - Tirukkural
After assessing their audience, the wise choose the most appropriate words to communicate their thoughts - Loose translation
There! It is not enough that you have the best ideas. You also need to know how to communicate them to the audience in front of you. AND, no, one size does not fit all.
Take knowledge for example. If you want to communicate economic ideas, say. To a bunch of other economists, it is easy to just talk of reducing rate of inflation...that, say, it has gone down from 6% to 4%. When faced with laymen, you are bound to be faced with the attitude, if not the open scepticism, that you are lying because how can the rate of inflation go down and the prices still increase. The idea that reducing inflation only means that the prices are increasing at a slower rate...now explain THAT!
OR, for that matter, trying to explain a policy measure of the Government to the people when the Government is popular is a totally different matter from doing it when the people are hostile. You see, people cannot understand nuanced policies AND, of course, they cannot be experts in all subject matters. So, more often than not, their reactions are based on whether they TRUST the Government and not based on the merits of the policy. (AND, by the same token, when you OPPOSE Govt., calling people blind followers is useless. It IS always the case, no? Isn't that why political speeches are always addressed to the emotions and not to the brain? You are trying to earn trust or seed distrust. AND mostly in language that does not seek to enlighten, only to enrage.) So, in a room of supporters, you just talk the policy up. In a room of opponents, you explain it in a manner that they find difficult to oppose.
So, yeah! Read the room before you speak. Tiru said so, long back. Now, is it the thought that counts or the label?