It is not that I don’t like ads. Given that my day passes in front of the TV, when I am not trekking, ads sort of force themselves on me. This, in effect, means that the only fodder for what passes for my brain are ads! For example, whenever I see that dispirin ad which says, “When you don’t have time for a headache, take a dispirin”, I am forced to think about what they do suggest when you actually have time for a headache!
This once I am not singling out ads that, for whatever illogical reason, struck me as not sensible. Sometimes the timing of the ads are more humorous than most stand-up comedians. There was this ad – HDFC insurance, if my memory serves me right – about a kid planning to be a cosmonaut and the dad saying that he would save money to allow her to become one. The ad ends with the kid saying, “Yeh achcha plan hai”. As ever, one had the shortened version (how one wishes that the zoozoo ads were also shortened in their re-runs!) which begins and ends with the kid’s statement. A channel once ran the unwanted 72 ad, which was the pregnancy avoidance pill, followed immediately by the kid saying, ‘Yeh achcha plan hai’!
With cricket stars featuring in ads that are run during matches, one always has a good chance of hilarious timing. Amongst the more hilarious was Dhoni getting out after a scratchy 5 of 21 balls (or so) during the ICC-T20 which was followed by the Aircel ad where he ends up saying, “Main ban gaya man of the match’!
A friend quipped cruelly that Dhoni used to be a cricketer who also models but has now turned a model who also plays cricket, thereby reducing him to the level of those charity matches played by film-stars! That, however, is the way of India with its cricketers. It seems as though we raise them to pinnacles merely to see how high they bounce when we drop them down!