Saturday, July 11, 2009

Requiem for some cinematic formulae

Passing time watching old movies is great fun especially considering that quite a few of the cinematic ideas of the past are irrevocably dead and gone. Before getting down to list a few of them one must make mention of those ideas which ought to find mention but do not simply because they have a disconcerting habit of coming back from the dead.

One idea that appears immortal is that of brothers/sisters (twins or otherwise) separated in the childhood as immortalized in ‘Yaadon ki baraat’. Just as one thinks that this is as dead as the dodo, it springs back to life like a phoenix ! The other one – the love triangle - partakes of more immortal blood and lives on in one avatar or the other. I make no mention of the hunt for revenge as a theme since without it Bollywood et al would go into an irreversible tail-spin!

One hesitates to mention the cancerous hero trying to make the loving heroine hate him as a dead idea but it does seem as though it is currently out of favor. Whether it is because the times do not favor such lachrymose themes or because macho heroes prefer not to moon around draped in shawls, one does not know. Let us put it to the fact that being a widow in today’s times is not the sort of living hell that it used to be and, thus, the hero does not think that the heroine should be saved from this fate worse than death.

The other thing that one does not see is the patriarch/matriarch counting his/her last breaths but using it all up in extracting promises from the hero/heroine which makes him/her wish that they had died instead! This promise is extracted with the preface of “I will not survive..” and it is not normally a bullet in the body that causes them to say so. Having never died before I don’t know whether one does realize the imminence of death on one’s death-bed but I am sure that someone who has had a chest pain may well feel close to death and find it was a mere gastric attack! Much of my time in the past used to be spent in thinking of such a ‘dying’ declaration succeeded by a red-faced survival of a gastric attack. One wonders whether, under these circumstances, the promise would still be held valid!

My pet theme, however, is the one employed in the past to get around the ‘How does boy meet girl and fall in love’ problem. There is a party where some miscreants mix liquor into the unsuspecting girl’s coke which she drinks up fully without ever realizing the adulteration. Fully sozzled she goes on further to get thoroughly drenched in the rain. The hero, then, finds her in this pitiable condition (white saree and all and maybe after bashing up the miscreants!) and takes her home. She wakes up in his bed and, under the covers, finds that she has been undressed and is embarrassed whereupon the hero assures her that he had his eyes closed all the time. This, naturally, not only reassures her about her chastity but also about the hero’s noble nature and love is the natural result!

This theme, I think, is irrevocably dead for the following reasons:

1. If ever there existed a time when a girl could not recognize that her coke was adulterated to the extent that she polished it off this day is certainly not that time. If anything, a girl is likely to be sozzled because she ordered her liquor and not because of any miscreant adulterating her coke.

2. White sarees in this day and age!! And, heroines!! What would they have to do with so much yardage? If titillation was the need of the day, a micro-mini or a bikini can do the job, can’t it?

3. I never have managed to understand this thing of being reassured by the hero closing his eyes while undressing the heroine. If the hero were not noble, his reassurance would be worth nothing. If he were noble, I would be a lot more reassured if he could see what he was doing. This concept of a chastity that is limited to the eyes and not to do with his hands beats me and, I think, beats the film-makers of today as well!

4. I am afraid that if such an incident did happen in this sexually permissive age, the heroine would either question the hero’s virility or her own attractiveness..neither of which is conducive to the blossoming of love!

I am sure one can think of a lot more such cinematic formulae of the past that have ceased to exist. The above is not an exhaustive list and, if I do remember more, I shall put it up later.

Friday, July 3, 2009

Fun with ads

It is not that I don’t like ads. Given that my day passes in front of the TV, when I am not trekking, ads sort of force themselves on me. This, in effect, means that the only fodder for what passes for my brain are ads! For example, whenever I see that dispirin ad which says, “When you don’t have time for a headache, take a dispirin”, I am forced to think about what they do suggest when you actually have time for a headache!

This once I am not singling out ads that, for whatever illogical reason, struck me as not sensible. Sometimes the timing of the ads are more humorous than most stand-up comedians. There was this ad – HDFC insurance, if my memory serves me right – about a kid planning to be a cosmonaut and the dad saying that he would save money to allow her to become one. The ad ends with the kid saying, “Yeh achcha plan hai”. As ever, one had the shortened version (how one wishes that the zoozoo ads were also shortened in their re-runs!) which begins and ends with the kid’s statement. A channel once ran the unwanted 72 ad, which was the pregnancy avoidance pill, followed immediately by the kid saying, ‘Yeh achcha plan hai’!

With cricket stars featuring in ads that are run during matches, one always has a good chance of hilarious timing. Amongst the more hilarious was Dhoni getting out after a scratchy 5 of 21 balls (or so) during the ICC-T20 which was followed by the Aircel ad where he ends up saying, “Main ban gaya man of the match’!

A friend quipped cruelly that Dhoni used to be a cricketer who also models but has now turned a model who also plays cricket, thereby reducing him to the level of those charity matches played by film-stars! That, however, is the way of India with its cricketers. It seems as though we raise them to pinnacles merely to see how high they bounce when we drop them down!

Monday, June 22, 2009

More Ad Agonies

These days the ads are addressed to a clientele with an IQ far in excess of my own. Whether I have an unnaturally low IQ or whether the standards have gone up far beyond the levels achieved by my generation is a moot question.

Take for example the Pepsi ad where the young chap climbs over all sorts of junk including some clad in suits while repeatedly yelling “I can’t hear you’. When he issues his climactic yell of “I can’t hear you” with guitar in hand, I don’t know whether the audience was intended to get the message that the young prefer not to listen to the old. All I could think was that if Pepsi wanted to communicate the message that drinking Pepsi would render you deaf, this ad would do a fine job of it though it beats me as to why Pepsi should want to communicate such a message. There are enough people sending out messages about what they think are the deleterious effects of colas on various parts of the body so why should Pepsi be spending its ad budget on one more such message?

The Vodafone zoozoos absolutely beat me. I know I am in the minority here and it is quite likely because of my bias against those squeaky cartoon voices but these zoozoos really got on my nerves. Oh! The messages were simple enough but having seen them once, it seemed to be a real test of patience to wait through three cartoon characters troop in one after the other into a room and come out yelling in order for you to be told that beauty tips are available for a monthly price. Of course, with any ad, once the denouement is known the element of surprise is lost but you find it possible to sit through them simply because the faces and figures are beautiful enough to hold your attention. Whatever else one may claim for the zoozoos, beauty, I am sure, cannot be one of the claims – unless the eye of that beholder is seriously skewed! (Serious flak here, I suppose, since cute is next door to beauty and an amazing number of people found them cute!)

The ad for Maruti Estilo(?) was truly wonderful. If only my father had known that the reason why my school friends did not find me attractive was because he did not own a Maruti car! Where he would have gone for a Maruti car in an era of Ambassadors and Premier Padminis is not the point – it is merely the principle of the thing! The idea of solving childhood angst by throwing big cars at them can only strike a stupendously creative and socially aware mind! I have no doubt that all the people concerned with the ad went home and duly complained about the ‘pester power’ of their children!!

Having groused against one ad for being too complicated and another for having been too simple, you would hardly be surprised if a complaint against spreading social extravagance is followed by one against frugality! There is this Hamam ad where the mom sends her daughter out to buy soap. Since she didn’t tell her what soap to buy she gets anxious about her daughter’s entire future being spoilt because of her purchasing and using the wrong soap! I am a votary of frugality, all right, but this mom’s reluctance to throw the soap away - even though using it would, in her opinion, spoil her daughter’s entire personality and future – seemed like carrying frugality a bit too far.

From what I see from ads, I live in a world of women busily working at becoming fair by way of using ‘Fair and Lovely’ in order to attract men, who are on the hunt for ‘Fair and Handsome’ so that they can attract women! Deodorants, which are supposed to de-odor you i.e. rid your body of smell, are advertised for their fragrance which will – surprise, surprise – attract women to you. The entire fashion industry is in imminent danger of being run out of business. When you can attract women merely by brushing your teeth, why do you need all those fancy and expensive expedients? I have to log out now since I have to log in to ICICI Direct to short the entire gamut of fashion houses.

Thursday, June 11, 2009

The Bandarpoonch Trek - Photos and Snippets


An article on the Bandarpoonch trek was carried by The Hindu in its Trichy edition, which I forgot to refer to in my earlier write-up. The URL is http://www.hinduonnet.com/2009/05/27/stories/2009052757860200.htm

You can readily see that the photograph in my earlier write-up is the same as the one carried here. Some more photographs of the Bandarpoonch trek are here. I am no photographer and all the photographs have been taken by other members of the trek group.

One keeps finding that one has not mentioned all that is there to convey about a trek. For example, the evening bridge sessions with Vinod, Chandru and Dr. Sunil were a part of the daily routine. The other three tried their best to play bridge despite my best efforts at disrupting the game! What with point counts, bidding conventions and calculated card play, Bridge seemed more like work than play to me but the others assure me that I can get to enjoy it. But, then, there are even people who enjoy working!

I also see that I made a passing mention of the fact that the Bridge quartet shared the tent with the girls. The effect on the girls of this arrangement bears mention. In fact, if you asked them about the trek the enjoyability quotient of this trek would probably drop drastically! What with four of the girls sharing their tents with their dads, you can readily understand why this tent emptied rapidly and the boys’ tent was filled to bursting for as long as possible!

The problem for the girls was the singing sessions between us after it was too late for them to be staying away. At least we called them that but, if you had asked them, they would have called them caterwauling sessions, unless they felt extremely charitable at the moment. The problem was not merely our selection of songs but also the fact that our very presence put a stopper on their own singing (or caterwauling) sessions.

We came in very handy, however, upon reaching the campsite and finding wet and dirty sleeping mats, thanks to the incessant snowfall. Of course dads don’t do all the work but they come in handy for the heavy duty lugging. Attempts at getting us to stuff in all of their sleeping bags into their respective covers came a cropper, however, after the first day. We may be foolish but we do learn from our mistakes!

All in all, it was not merely Nature that provided all the fun in the trek. Human nature did add to it!